Creating a Safe Place to Own It - Shani Tran

Team Subkit -

Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Shani Tran, owner of The Shani Project, located in Minneapolis, MN, USA.

What's your business, and who are your customers?

"The Shani Project" is a group private practice offering Therapy Services in Minnesota. However, that is not all the "The Shani Project" does. Our mission is to create a safe place to own mental health. Because of that, it is also a social media business. I create content based on mental health on TikTok, Instagram, and YouTube.

Tell us about yourself

I am a human who loves to empower people to own their lives authentically. I love dancing and trying new things. I got into therapy because, honestly, my first major was theater, and I didn't want to be auditioning for a job for the rest of my life. So I went back to my first love, Psychology.

What's your biggest accomplishment as a business owner?

Helping the BIPOC community feel seen in the mental health space when it comes to the therapy side. As far as the creator side, being featured on The Today show.

What's one of the hardest things that comes with being a business owner?

Managing my day-to-day tasks and growing my business. I am not a marketer, but in order to grow a business, marketing is important in addition to making sure that I am balancing being a mom, wife, and business owner. Sometimes I can get my priorities mixed up and feel guilty.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Remember your "why." It will help guide you when you are feeling overwhelmed and want to quit.
  2. Build a support team. People that are always rooting for you in your business.
  3. Have a consultant in your field that you talk to about challenges in running a business.

Where can people find you and your business?

Website: https://www.theshaniproject.com/
Instagram: https://www.instagram.com/theshaniproject/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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