Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Selina Delangre, owner and CEO of Selina Naturally The Home of Celtic Sea Salt, located in Arden, NC, USA.

What's your business, and who are your customers?

Selina Naturally is the home of Celtic Sea Salt, one of the world's most respected brands of sea salt. The company has been around for over 40 years. The brand is recommended by doctors and professionals.

Tell us about yourself

I am a bestselling author of In Her Element: Sea Salt, Surrender and the Journey to a Whole Life, and the owner of the most loved sea salt brand in the world, Celtic Sea Salt. For over 30 years, I led the sea salt industry through trends and innovation and received endless testimonials from customers who have incredibly great results using my sea salt and products. I source sea salts from all over the world.

My passion for providing the world with clean, sustainable, high mineral salt has grown my brand to the most trusted sea salt available. I am also a mother of three, the oldest of whom was born with Cerebral Palsy. My journey of seeking healing solutions came out of my need to help repair my son's brain damage. I ultimately began questioning the cause and effect of our actions and intentions and, in turn, began to study lifestyle choices that promote optimal well-being.

What's your biggest accomplishment as a business owner?

Cultivating relationships with my staff, customers, and sources.

What's one of the hardest things that come with being a business owner?

Navigating through adversity such as supply chain issues, quality assurance, keeping a peace of mind that it will always work out.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Know your numbers. Have a good financial grasp on all the moving parts of your business.
  2. Know your source and build a strong relationship with your supply chains.
  3. Build great connections and relationships with influential people.

Is there anything else you'd like to share?

The integrity of our company is my first intention.

Where can people find you and your business?

Website: https://www.selinanaturally.com/
Facebook: https://www.facebook.com/SelinaNaturally
Instagram: https://www.instagram.com/celticseasalt/
Twitter: https://twitter.com/CelticSeaSalt

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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