Interested in starting your own entrepreneurial journey in jewelry but unsure what to expect? Then read up on our interview with Quarry Whyne, founder of Sehjji, located in Montreal, QC, Canada.

What's your business, and who are your customers?

Sehjji is where edgy design meets fashion. We are introducing unconventional pieces with smart details, functionality and a new luxury feel with a contemporary price point. Our accessories are geared toward people who would like to express their edgy personalities through quality jewelry.

Tell us about yourself

The brand name, Sehjji, stems from my character as an individual: subtleness with an edge. We want to embody that in all of our pieces as a brand. Design was instilled in me from a young age, growing up, I wanted to be an architect or an industrial designer. So you could say when looking at the structure of Sehjji accessories that I’ve maintained an interest in that.

I believe fashion is not directly linked to anything in particular. But rather an outlook on life to better interpret the world and express how one views it. I always appreciated how a simple, unique accessory could elevate an entire look. As a result, our pieces are meant to reflect the wearer’s own uniqueness and distinguish them from the rest.

What's your biggest accomplishment as a business owner?

My biggest accomplishment as a business owner is simply starting. Many dreams die at our own hands because of the fear of failure and rejection. Simply starting is an accomplishment on its own. Then from there, we must set other milestones and goals for ourselves to achieve.

What's one of the hardest things that come with being a business owner?

One of the hardest things that comes with being a business owner is having to wear multiple hats in the early stages but also realizing that you can't do everything yourself. So it's crucial to identify your weaknesses and then embrace the opportunity to delegate certain tasks.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Just start, and refine as you go along.
  2. "It doesn't matter how many times you fail, you only have to be right once." - Mark Cuban
  3. Learn daily.

Is there anything else you'd like to share?

Sehjji will be releasing its home fragrance collection consisting of handpicked scents to enhance the consumer's listening experience. They say nostalgia is evoked by music and scent, bringing back memories and feelings special to us. We wanted to combine the two and create a unique, soothing, and immersive experience. Packaged in a cassette case comes 40 incense sticks, a tracklist, and a scannable QR linking our playlist that has been put together to accompany that particular scent.

Where can people find you and your business?

Website: https://sehjji.com/
Facebook: https://www.facebook.com/sehjji/
Instagram: https://www.instagram.com/sehjji/
LinkedIn: https://www.linkedin.com/company/sehjji.com/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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