Interested in starting your own entrepreneurial journey in personal development but unsure what to expect? Then read up on our interview with Lori Oberbroeckling, Founder of Secrets of Supermom, located in Phoenix, AZ, USA.
What's your business, and who are your customers?
At Secrets of Supermom, we help ambitious women beat burnout and create the tools for peace and balance. We do this through the book Secrets of Supermom, The Secrets of Supermom Show podcast, our Supermom Society membership, and 1-1 coaching options.
Tell us about yourself
I'm a mom of four, a corporate leader, and an entrepreneur. My business started in early 2021 with the launch of my book. Honestly, I didn't know what would come of it. Would it just be a book? Would it become a bestseller? Would it tank? Would it become an actual business? I wasn't sure. Well, it certainly has been an incredible journey to launch a book, a podcast, and all the programs that encompass our supermom vision. It is amazing what a tiny spark of an idea can do if you let it grow.
As far as what motivates me each day, well, I am a pretty stinking motivated human. Learning new things, trying new challenges, and getting better every day is super motivating to me. Growing a business while working full-time and raising four children certainly never lacks challenges!
What's your biggest accomplishment as a business owner?
I really feel like my biggest accomplishment is writing my bestselling book, Secrets of Supermom. Once the idea came to me, it was almost like it took on a life of its own. I wrote the entire book in only 34 days, and although it certainly took longer to edit and publish, this felt like such an amazing feat. From that book has grown the podcast, our membership, and really everything our business represents. It feels like such a huge accomplishment and a massive sense of pride.
What's one of the hardest things that comes with being a business owner?
I honestly think the hardest thing about owning a business is being alone. When you work for a corporation, as I also do, you have a team surrounding you. People to bounce ideas off, ask questions, and ask for support. When you start a business, especially an online business, oftentimes it is just you all by yourself. The most important thing I have done is to make connections with other business owners and coaches. I could not do this alone!
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Hire a coach. Unless you want to take the long road, everything is faster and easier with a path to follow, and a good coach can help provide that runway.
- Hire people who can do things better and faster than you can. Do not recreate the wheel, and do not work in your weak areas for any longer than you have to. This is a hard lesson but so worth learning.
- Make connections, network, and collaborate. It is amazing what you can do and how fast you can grow with a group of people to ask questions, raise each other up, and share strategies.
I guess I really feel like the right people make all the difference!
Where can people find you and your business?
Website: https://secretsofsupermom.com/
Facebook: https://www.facebook.com/secretsofsupermom
Instagram: https://www.instagram.com/secretsofsupermom/
LinkedIn: https://www.linkedin.com/in/secretsofsupermom/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.