Designed to Pave the Way - Sebastian Cruz Couture

Interested in starting your own entrepreneurial journey in clothing but unsure what to expect? Then read up on our interview with Cesar Cruz, co-founder of Sebastian Cruz Couture, located in Parkland, FL, USA.

What's your business, and who are your customers?

We are a Luxury Menswear Designer Brand. We are known for selling full head-to-toe looks. Our customers come to us for our unique designs and our already coordinated full looks. We are a global brand with 10s of thousands of customers all over the world. We offer free shipping worldwide. Our customers are world travelers who believe in the concept of "speaking without saying anything."

Tell us about yourself

I have been in eCommerce since 2003. I definite Entrepreneurship as "the ability to monetize your passion." My wife has always been passionate about fashion and styling. So little did we know that the brand would end up being that, and she would become a digital stylist for people all over the world.

What's your biggest accomplishment as a business owner?

To be able to wake up every morning knowing that we are "free."

What's one of the hardest things that come with being a business owner?

It depends on one's style, but if you are a true entrepreneur, then every day you think its the end of the world, and you are starting all over again. How will you survive? How are you going to do better than yesterday? Is it the end of the world? These are just the fundamental traits that keep you hungry, and its signs that you are truly passionate about what you are doing. The hardest thing is managing those feelings and determining if that is what it is or it's something else that is deeper that needs to be addressed. Managing those feelings separate the true entrepreneurs from the dreamers. Dreaming is important but executing is more.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Create an MVP and get it going.
If your idea exists already, it doesn't mean you should not do it. If you thought it didn't exist, it probably means there's an opportunity for you to do it better than the other person.
If you have a new idea and most people "get it," it's probably not special. Most people will not understand what it is that you are on to. It's up to you to prove yourself and to the market.

Don't look for others to show you the road. The reality is that someone that is onto something special is not going to share the "how-to" with you. Everyone's "how-to" is different. That person's path will more than likely not be yours. They can monetize their knowledge by selling it to the one that is looking for an instruction manual. The true secret lies within and in your mindset. Mindset is everything. If you believe it, you will achieve it. Otherwise, you will spend all your money and go into debt buying all the books and podcasts while time goes by.

Where can people find you and your business?

Website: https://www.sebastiancruzcouture.com/
Facebook: https://www.facebook.com/SebastianCruzCouture/
Instagram: https://www.instagram.com/sebastiancruzcouture/
LinkedIn: https://www.linkedin.com/in/cesarrcruz/

If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email community@subkit.com; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out subkit.com and learn how you can turn "one day" into day one.