Interested in starting your own entrepreneurial journey in design services but unsure what to expect? Then read up on our interview with Jack Peterson, President of Sandstrom Partners, Inc., located in Portland, OR, USA.
What's your business, and who are your customers?
We are a branding firm that focuses on the creation and revitalization of thought-leading spirits brands. Our customers include Bulleit Bourbon, Aviation Gin, St-Germain Elderflower Liqueur, Montana Whiskey Company, Tequila Mi Campo, and Betty Buzz, to name a few.
Tell us about yourself
I consider myself an innovative problem solver who seeks to add as much value as possible to everything that I work on. Usually, it involves identifying opportunities within commodity categories to tell interesting brand stories into package design to create a sense of authenticity, credibility, and, ultimately, relevancy.
What's your biggest accomplishment as a business owner?
We work with large multinational clients and entrepreneurs. There's definitely a sense of urgency that comes with working with entrepreneurs. Failure is not an option for them.
What's one of the hardest things that comes with being a business owner?
When you love what you do, it's often hard to monetize it properly because you put everything into every project regardless of the compensation.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
Collaborate with the best people you can find before you define your business plan too tightly. We live in a high-commodity world. Often the brand (values and design) is the difference.
Where can people find you and your business?
Website: https://sandstrompartners.com/
Facebook: https://www.facebook.com/sandstrom.partners.brand.design/
Instagram: https://www.instagram.com/sandstrompartners/
Twitter: https://twitter.com/sandstrom47
LinkedIn: https://www.linkedin.com/in/jack-peterson-35877b11/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.