Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Samantha Goldworm, Co-Founder of Scent for Good, located in New York, NY, USA.

What's your business, and who are your customers?

Scent for Good was founded with the belief in community, humanity & love. After spending a decade helping brands deepen loyalty and transform consumer behavior, we decided to use their superpowers for good. Through their combined expertise in perfumery and consumer insights, they are here to do what they do best - liberate, heal & bring joy through the emotional power of scent.

Tell us about yourself

With my first company, 12.29, the premier olfactive branding agency, I learned how to engage brand loyalty using all of our senses. Today, with a continued passion for creating connections and emotional experiences through smell, I aim to assist companies in doing good in the world. With Scent for Good, I am fulfilling my desire to create more joy and community connection.

What's your biggest accomplishment as a business owner?

My biggest accomplishment is launching Scent for Good. The sale of our products helps give access to education and resources to young girls. We have donated our children's book "The Smell of a Rainbow" to multiple children's hospitals across the United States and Scent for Good hand sanitizer.

What's one of the hardest things that come with being a business owner?

One of the hardest things about being a business owner is telling yourself to stop working! Business owners are passionate and want to succeed, but we cannot forget to enjoy life outside work.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Starting a business is harder than you think it will be. Get ready for a wild ride! Be comfortable failing and learning quickly.
  2. Do not lose your work-life balance. You can eat well, spend time with family and friends, and even go on vacation while working your butt off.
  3. Celebrate your wins. There will be many losses. That is business. But don't forget to celebrate your accomplishments.

Is there anything else you'd like to share?

Share your passion about your business. It's your best-selling tool!

Where can people find you and your business?

Website: https://www.scentforgood.com/
Facebook: https://www.facebook.com/scentforgood
Instagram: https://www.instagram.com/scentforgood/
Twitter: https://mobile.twitter.com/1229journal
LinkedIn: https://www.linkedin.com/company/12-29/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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