Ethically Sourced Spices & Blends

Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Patti Doyle, CEO of Rumi Spice, located in Chicago, IL, USA.

What's your business, and who are your customers?

At Rumi Spice, we are on a mission to use Spice as a Force for Good by direct-sourcing spices from farmers in Afghanistan and creating economic stability through job creation and direct wages for women.

We sell saffron, spices, and seasoned salts, giving Americans a taste of the rich agricultural products that grow in this vibrant region while creating connections to the people and culture of Afghanistan and the Middle East.

Tell us about yourself

I have spent most of my career in the food industry, but not previously with a brand that is as mission focused as Rumi. When I learned about the brand and the impact it was trying to make, I was motivated by the opportunity to help drive economic impact in Afghanistan.

What's your biggest accomplishment as a business owner?

I am so proud of all the women that receive direct wages in Afghanistan because of our harvest and processing. The more U.S. demand we can create for the agricultural products of Afghanistan, the more people we can engage with and incorporate into the work it takes to bring these incredible products to market.

What's one of the hardest things that come with being a business owner?

I think the challenge is similar to many other jobs - juggling priorities. You want to be a part of everything, support every customer, etc. - but that balance of being engaged and knowing you've got a strong team around you that can handle things is always a challenge.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Find something you're passionate about.
Have a vision (and it's ok if that vision changes).
Fail fast.

Where can people find you and your business?

Website: https://www.rumispice.com/
Facebook: https://www.facebook.com/rumispiceco/
Instagram: https://www.instagram.com/rumi_spice/
LinkedIn: https://www.linkedin.com/company/rumi-spice/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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