Building Brands Too Impactful to Ignore

Interested in starting your own entrepreneurial journey in design services but unsure what to expect? Then read up on our interview with Rochelle Sodipo, Owner of Roseredd Etc., located in Atlanta, GA, USA.

What's your business, and who are your customers?

Roseredd Etc.®️ is a brand and design agency. We help our clients build their brands so well they won't have to do it twice™️. Our customers are predominantly service-based small business owners. We support coaches, consultants, speakers, freelancers, medical professionals, influencers, and law professionals in creating strategic, sustainable brands. Our mission is to create support and scaffolding so that our clients can build brands that grow clients, community, and their coins!

Tell us about yourself

In 2014, I lost my mother to breast cancer. Before she transitioned, I got tested for the genetic mutation that causes breast and ovarian cancer. I was prompted to do so because both my maternal grandmother and great-grandmothers transitioned due to complications from breast and ovarian cancer.

I learned I have the BRCA 1 genetic mutation (do your Googles folks) and decided to remove my breasts and ovaries prophylactically. It was then that I realized the fragility of life. I felt called to walk authentically in what I believed was my purpose and unique gifting - art and creativity. I used my CEUs from my then Corporate America job to understand the technical aspects of brand building. I grew my consultancy, and by 2016 I was able to leave my 9-5 and start this agency. Whew! I'm worn out by that story... every time!

What's your biggest accomplishment as a business owner?

My biggest accomplishment has been persistence. I know that sounds kind of unimpressive, but grit and persistence are critical business skills. I am grateful that I've chosen to get up every single workday and chose my business. Well, that and designing some collateral for Michelle Obama's "The Light We Carry" book launch! Eeek!

What's one of the hardest things that comes with being a business owner?

One of the hardest things to embrace about being a business owner is that there is no final destination. It is an infinite journey. There will always be tasks to complete, staff to lead, customers to serve, and growth to consider.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Be a perpetual student. You can never know everything, but you can always learn something.
Seek mentorship or join a mastermind. No man is an island. You need feedback, help, support, and a kick in the butt from time to time.
Don't take anything personally. People are too dynamic to decipher. You'll break your brain trying to figure them out. Dole out lots of grace, use your discernment and fail forward.

Where can people find you and your business?

Website: https://www.rosereddetc.com/
Facebook: https://www.facebook.com/rochellesodipo
Instagram: https://www.instagram.com/rochellesodipo/
LinkedIn: https://www.linkedin.com/in/rochellesodipo/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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