Negotiate Your Future - Rora

Team Subkit -

Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Jordan Sale of Rora, located in Los Angeles, CA, USA.

What's your business, and who are your customers?

Rora helps underrepresented professionals in tech negotiate!

Tell us about yourself

I've been working in the pay equity space for the past four years and got into it after one particularly bad negotiation. The feeling of getting off the negotiation call and feeling embarrassed and ashamed for asking for more money and scared that the offer would be rescinded made me wonder if there was a better way. I started reading books on negotiating and trying to support my friends and family -- and eventually started coaching more formally!

I've personally learned and grown so much through this work - not just about how to negotiate but also about myself - I think that's what keeps me motivated to keep at it!

What's your biggest accomplishment as a business owner?

We recently helped our 1000th client negotiate an increase in pay. That was an amazing feeling!

What's one of the hardest things that come with being a business owner?

I think the hardest part is always knowing there's more that can be done! It can be hard to take a break.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Don't overthink things. Get started sooner than you think you're ready to.
  2. In the earliest days, you are your business - so taking care of yourself (particularly your mental health) will actually help you succeed professionally. This one took me a while to learn.
  3. Ask for help.

Where can people find you and your business?

Website: https://www.teamrora.com/
LinkedIn: https://www.linkedin.com/in/jordansale/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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