Plant-Based Goods for Home & Body - Roote
Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Michael McPolin, Founder of Roote, located in Center Moriches, NY, USA.
What's your business, and who are your customers?
We handcraft plant-based goods for home and body. We put an emphasis on being environmentally friendly. We are vegan, cruelty-free, and plastic free!
Tell us about yourself
I'm the founder and operator of Roote. After a long career working in the corporate retail sector, I started this business shortly after learning candle-making as a hobby. Watching this chapter in my life grow from a home hobby to an international brand is what keeps me motivated to continue this business.
What's your biggest accomplishment as a business owner?
Our biggest accomplishment was landing our first national retailer account.
What's one of the hardest things that come with being a business owner?
Scaling the business has been the hardest challenge. As the business grows, so do the expenses, and it's a constant battle to stay ahead of the game and grow simultaneously.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Be prepared to pivot the business and adapt to changes.
- Have a plan A, B, and C.
- Start your business out of passion- not greed.
Where can people find you and your business?
Website: https://www.rooteofficial.com/
Facebook: https://www.facebook.com/rooteofficial
Instagram: https://www.instagram.com/rooteofficial/
LinkedIn: https://www.linkedin.com/company/rooteofficial/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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