Interested in starting your own entrepreneurial journey in business development but unsure what to expect? Then read up on our interview with Zack “ROI” Williams, Founder of ROI Marketing Firm, located in Baton Rouge, LA, USA.

What's your business, and who are your customers?

We run a fully holistic and proprietary marketing program for Roofing, Solar, and HVAC companies! We strategically run a strategy that has been modified and expanded on by a former Harvard study. We combine Traditional Marketing and Digital Marketing backed by Millions of Dollars of Data to allow 65-85 touches on our customer's ideal clients within a single 8-week period. From direct mail campaigns to SMS, Email, Social Media paid advertising, Google PPC and SEO in a hyper-targeted way! We are truly a one-stop shop for producing a strategic marketing program with guaranteed results!

Tell us about yourself

I'm 100% a family man dedicated to producing a legacy that will support my family and all of my employees' and clients' families. We are real people who do business with real people. What once started as a way to get out of the rat race so I could spend more time with my girls and not watch my daughter grow up through a cell phone led to the organization you see today. From personally generating 9-figures in corporate America to producing 8-figures for my clients and 7-figures for my own organizations, my passion has led to a desire to build everyone around me up! I do this to help as many people as possible live the life they dream of living!

What's your biggest accomplishment as a business owner?

My biggest accomplishment is allowing businesses to generate millions of dollars and giving them all of their time and peace of mind back when it comes to marketing their organizations. I love what I do, and that has allowed me to take what I do very seriously and created a desire inside of me to be the best at what I do. Due to this, I take more of a passionate approach because my name means everything to me, and I won't sacrifice my reputation for anything!

What's one of the hardest things that come with being a business owner?

Mentally you have decisions to make all day long. Some of those decisions may not be life-changing to you, but they can potentially be life-changing for your clients, and I don't take that lightly. Due to that, every decision I make is deliberate and has been contemplated for a long time. If you can't handle the mental capacity to truly make the right decision for your client and not just the easiest route for you, business ownership just isn't for you!

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Read books… not audiobooks. Truly read. And I don't want to hear your excuses. I suck at reading too… but I'll tell you it's changed me.

Secondly, I would get into the gym. If you don't take care of your own life, what do you take care of? I wouldn't do business with anyone who isn't actively trying to be the best version of themselves.

Lastly, never settle when it comes to producing the absolute best results for your clients. There will be easy ways out of everything, but how you do one thing is how you do all things. Don't go down that slippery slope of cutting corners… ever… in anything you do!

Where can people find you and your business?

Website: https://roimarketingfirm.com/
Facebook: https://www.facebook.com/roimfzack
Instagram: https://www.instagram.com/zackroiwilliams/
Twitter: https://twitter.com/zackroiwilliams
LinkedIn: https://www.linkedin.com/in/zackroiwilliams/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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