Interested in starting your own entrepreneurial journey in digital marketing but unsure what to expect? Then read up on our interview with Bernie Harsevoort, President & Creative Director of Rocket Digital, located in Hamilton, ON, Canada.
What's your business, and who are your customers?
We are a full-service marketing company with specific expertise in digital marketing campaigns. Our customers are primarily multi-location or franchise businesses operating throughout North America.
Tell us about yourself
I first started the business as an advertising design business back in 1998. As digital marketing evolved, our business grew with a focus on maximizing our client's results through digital marketing. Each day our team is motivated by client success; happy clients mean a happy team and a positive work environment.
What's your biggest accomplishment as a business owner?
My biggest accomplishment is assembling a great group of people, each with their own skills, to form a tight-knit team that thrives within a positive culture to serve each other and our clients.
What's one of the hardest things that comes with being a business owner?
Finding the right people. When hiring, it can be difficult to get a read on a person from a few interviews, but focusing on who they are as people and how they will fit within your team - not just on their experience and abilities - goes a long way to building a positive team culture.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- You don't have to be the best. In marketing, most agencies are good at what they do. Instead, focus on customer service, as that is what will set you apart.
- Find the right people. People that bring expertise that you don't have, with a positive personality and good work ethic. They'll bring you farther than you could ever go on your own.
- Create a positive team culture. Investing in team events, incentives, etc., create a positive work environment in which your team can succeed.
Where can people find you and your business?
Website: https://rocketdigital.ca/
Facebook: https://www.facebook.com/rocketdigitalcanada
Instagram: https://www.instagram.com/rocket_digital/
LinkedIn: https://www.linkedin.com/company/rocket-digital-ca/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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