Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Sharon Bechor, CEO of Rock And Soul, located in New York, NY, USA.

What's your business, and who are your customers?

We are a DJ and Record store, a DJ playground. Our customer base includes music enthusiasts, record collectors, club owners, and DJs from all over the world.

Tell us about yourself

This is a family; the mom-and-pop shop started in the 70s. This is a legacy store, and it’s a store that means so much to so many people in the industry. I wanted to make sure that Rock And Soul didn’t die just because things in NYC were changing.

What's your biggest accomplishment as a business owner?

There aren’t many mom-and-pop shops left in NYC, let alone record stores. We were able to outlast the biggest mega stores in our industry by keeping up with the times and evolving when we had to.

What's one of the hardest things that comes with being a business owner?

The hardest thing is allowing yourself a personal life and letting go of things. It’s important to be able to put your trust in other people if you really want to grow and enjoy life. We don’t do that as business owners because we constantly think we need to pay the rent and our employees and keep the lights on.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Things will get really hard, but keep your goal in mind and keep moving forward.
  2. Find good people to help support you on your journey.
  3. Although you need to spend money, to make money. Be smart, and look at your returns on your spending.

Where can people find you and your business?

Website: https://rockandsoul.com/
Facebook: https://www.facebook.com/djrockandsoul/
Instagram: https://www.instagram.com/Djrockandsoul/
Twitter: https://twitter.com/Djrockandsoul
LinkedIn: https://www.linkedin.com/in/sharone-bechor-82a66b59/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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