Inspire and Energize - Rita McGrath

Team Subkit -

Interested in starting your own entrepreneurial journey in personal development but unsure what to expect? Then read up on our interview with Rita McGrath of Columbia Business School, located in New York, NY, USA.

What's your business, and who are your customers?

I am a professor, an author, and a speaker, seeing to have an impact on leaders in business. My main customers are executive education participants, conference attendees, and C Suite executives.

Tell us about yourself

The business emerged from my fascination with how large organizations deal with uncertainty and change. I'm motivated by helping leaders steer organizations toward their futures in a positive way.

What's your biggest accomplishment as a business owner?

Developing the groundbreaking concept of discovery-driven planning and the other tools and frameworks that help with strategy and leadership in uncertain conditions.

What's one of the hardest things that comes with being a business owner?

Uncertainty! Cash flow! People! It's wonderful, but it can also be stressful.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Validate your customer's needs before you spend much money.
  2. Avoid outside investments if you can - you lose control of your destiny once you take other people's money.
  3. Watch cash flow like a hawk.

Where can people find you and your business?

Website: https://www.ritamcgrath.com/
Facebook: https://www.facebook.com/rita.mcgrath/
Instagram: https://www.instagram.com/ritamcgrathofficial/
Twitter: https://twitter.com/rgmcgrath
LinkedIn: https://www.linkedin.com/school/columbia-business-school/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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