Premier Personal Branding Firm - Resume Footprint

Team Subkit -

Interested in starting your own entrepreneurial journey in branding and marketing but unsure what to expect? Then read up on our interview with Marilyn Maslin, Chief Talent Officer of Resume Footprint, located in Denver, CO, USA.

What's your business, and who are your customers?

I produce winning Resumes, LinkedIn Profiles, and other career materials to help executives and professionals secure better employment opportunities and improve the lives of their families and communities. Supporting a long list of satisfied customers who now consider me a trusted partner in their professional pursuits, it is my daily focus to deliver honest, quality solutions that make Resume Footprint an industry leader in service excellence.

Tell us about yourself

My unique story is centered on my reluctance to be just another executive branding professional delivering churn-and-burn services. I work hard to help customers cut through the evolving marketplace with quality services, expert guidance, and transparent pricing. As an active HR Consultant, I skillfully write custom branded, keyword-rich career documents to beat automated screening systems and connect with hiring managers and recruiters, thus giving our customers a leg up in the competitive talent market.

What's your biggest accomplishment as a business owner?

Over 50% of our business comes from be-backs and referrals annually.

What's one of the hardest things that come with being a business owner?

Wearing all the hats.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Create your own Board of Directors of SMEs (CPA, Lawyer, Sales & Marketing, etc.)
  2. Hire a PR firm with social media and content marketing expertise.
  3. Define and measure your OKRs (Objectives and Key Results).

Where can people find you and your business?

Website: https://www.resumefootprint.com/
Facebook: https://www.facebook.com/ResumeFootprint
LinkedIn: https://www.linkedin.com/company/resume-footprint/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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