Creating Something Stunning

Interested in starting your own entrepreneurial journey in handcrafts but unsure what to expect? Then read up on our interview with Katherine Swift, Owner of Resin Obsession, located in Gainesville, FL, USA.

What's your business, and who are your customers?

My business is Resin Obsession. We sell epoxy resin supplies to crafters and artists of all skill levels.

Tell us about yourself

I started as a metal jewelry artist, then switched to resin in 2007. In 2011, the artist who founded Resin Obsession was looking to sell the business. Not only did I buy the business, but I have pushed it to a 500% growth in sales. I'm motivated by how I felt as a beginning resin artist. I was lost, confused, and made ugly, sticky messes with epoxy resin. When I had the opportunity to take over Resin Obsession, I saw I could help other artists going through the same challenges. Since then, we've helped thousands of artists worldwide make something beautiful with resin.

What's your biggest accomplishment as a business owner?

Turning a fledgling business from a side project into something that can support my family and me. I've built an asset with a value that I hope to sell one day.

What's one of the hardest things that comes with being a business owner?

People are hard. Whether it's customers, vendors, or employees, there are strategies I've had to learn about working effectively with different people. I really like the Enneagram teachings, as they've helped me understand my style better and how I impact the people I work with. Plus, I've gotten insight into others and what motivates them.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Bootstrap. Bootstrap. Bootstrap. To this day, I love spending money...when I know it's going to make me money. Investing in a software system that will help you do a better job maintaining inventory is one thing. But paying a premium to rent an office space because it's 'shiny and new' is not a priority.

Where can people find you and your business?

Website: https://www.resinobsession.com/
Facebook: https://www.facebook.com/yourResinObsession
Instagram: https://www.instagram.com/resinobsession/
Twitter: https://twitter.com/resinobsession

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.