The World's Best Two-Stage & Cold-Press Juicer - PURE Juicer

Team Subkit -

Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with David Feinberg, Founder, and CEO of PURE Juicer Co LLC., located in Seattle, WA, USA.

What's your business, and who are your customers?

PURE makes the world's best juicer. We are the only manufacturer of a true two-stage cold-press juicer. Utilizing 2.5 tons of pressure, the PURE Juicer has the highest yields and makes the most nutrient-dense LIVE juice. You can taste the difference when you experience the silky smooth, creamy juice from a PURE. Our customers want the best, whether they are juicing to address health issues or are pursuing optimal health for their families and themselves. The PURE is beautiful kitchen counter eye candy made from fully polished food-grade stainless steel. It is built to last and pay for itself. The nutritionally complete juice tastes the best and has the longest storage life. PURE's customers love to experiment with different ways to use the PURE; we make frozen treats, nut milks, mocktails, shrubs, and more. The pulp can be used in soups and homemade pasta, and even fresh horseradish sauce for hannukah.

Tell us about yourself

I've always loved the design. I spent most of my career designing outdoor equipment, Gore-tex clothing, Mt Everest expedition clothing (down suits), Gore-tex® outerwear, and climbing gear for The North Face, Sierra Designs, and many others. My grandmother was a seamstress, and I inherited her sewing machine. Sewing was the first of my many design and manufacturing loves. As a teenager in the 1970s, I was all about riding my bicycle, going rock and ice climbing, or winter camping. It was a natural step to do what I loved - making, using, and thinking about outdoor gear. When I discovered juicing, I approached it exactly the same way; I studied every juicer and set out to make the very best.

I fell into juicing and juicers almost by accident, and once I did, it was life-changing. The juicing community inspires me every day to improve the PURE and add products of similar integrity to help us lead our healthiest lives. Knowing that we don't just make great juice but that people who juice with intent can rebuild their bodies and minds to be healthier in mind and body.

What's your biggest accomplishment as a business owner?

Helping people get healthy and cure chronic conditions.

What's one of the hardest things that comes with being a business owner?

Prioritizing time.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Understand that, by definition, you are crazy to be doing this.
  2. Find great people to work with who have skills you do not possess.
  3. Treat them like family and put them ahead of profits; loyalty and ethics trump profits.

Where can people find you and your business?

Website: https://purejuicer.com/
Facebook: https://www.facebook.com/purejuicer
Instagram: https://www.instagram.com/purejuicer/
LinkedIn: https://www.linkedin.com/company/pure-juicer/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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