Authentic Colombian Specialty Coffee

Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Chris Diamantakis, Co-Founder of Pure Joy Coffee, located in New York, NY, USA.

What's your business, and who are your customers?

Pure Joy Coffee is an e-commerce brand that offers freshly roasted Colombian specialty coffee, corporate coffee tastings, journeys to Colombia, and eco-friendly products. We sell direct-to-consumer products as well as services designed for corporate clients.

Tell us about yourself

Pure Joy Coffee was born during the pandemic through moments of deep reflection that prompted me to start a life project together with my partner, Delia. I have always been a believer in the social element and power of coffee to connect people and to be shared without regard to geographic borders. People of all backgrounds, young and old, rich and poor, of all religions and ethnicities, can find a common denominator amidst our differences in a cup of coffee.

What's your biggest accomplishment as a business owner?

As Latin small business owners, we have created unique, fun, interactive, and educational experiences that promote well-being, diversity, and inclusion through Colombian specialty coffee. We have served big corporate clients, including NBC Universal, Warner Media, Meta, and Microsoft.

What's one of the hardest things that comes with being a business owner?

Finding creative ways to simultaneously manage different aspects of the business, like sales, digital marketing, financial projections, public relations, SEO, and social media strategy.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Follow your passion, believe in yourself, and commit to it 100%.

Where can people find you and your business?

Website: https://www.purejoycoffee.store/
Facebook: https://www.facebook.com/purejoycoffee.store
Instagram: https://www.instagram.com/purejoycoffee.store/
Twitter: https://twitter.com/purejoycoffee
LinkedIn: https://www.linkedin.com/company/pure-joy-coffee/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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