Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Igor Mihajlovic, Founder, and President of Pure Charge Nutrition, located in Las Vegas, NV, USA.
What's your business, and who are your customers?
I am in the business of making plant-based protein powder supplements that are extremely clean, healthy, and beneficial for people of all ages. My products are not just for athletes and fitness enthusiasts but also for everyone else who leads a healthy and active lifestyle.
Tell us about yourself
I have been a sports performance, fitness, and nutrition coach for 20 years, and an active and healthy lifestyle has always been my way of life. Always looking to improve my health, well-being, and fitness performance, I made a switch to a plant-based diet ten years ago. Not being able to find a high-quality, clean, and good-tasting vegan protein supplement to support my dietary transition, I had decided to develop my own. Nine years ago, Pure Charge Nutrition was born, and in 2015, I launched the cleanest and one of the best tasting vegan protein supplements on the market to this day. My goal was to develop and offer consumers a product that is 100% healthy and beneficial for them, made with very few and purposeful ingredients, zero fillers, and sugar. Knowing I am contributing to the improvement of consumers' health is what motivates me to keep building the brand, so more and more people have access to my product.
What's your biggest accomplishment as a business owner?
My biggest accomplishment is turning my dream into reality. A product that was once just an idea is now a real product that thousands and thousands of people are enjoying and benefiting from every day.
What's one of the hardest things that come with being a business owner?
The hardest thing is spending countless hours building the business before seeing your fruits of labor.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Believe in your dreams, goals, yourself, and your ability to succeed.
- Don't let anyone tell you that you can't do it or shouldn't do it.
- Don't give up no matter how hard it gets.
Where can people find you and your business?
Website: https://www.purechargenutrition.com/
Facebook: https://www.facebook.com/purecharge
Instagram: https://www.instagram.com/pure_charge_nutrition/
Amazon: https://www.amazon.com/dp/B0175T6VCY?ref=myi_title_dp
LinkedIn: https://www.linkedin.com/in/igor-mihajlovic-b5109462/
If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email community@subkit.com; we'd love to feature your journey on these pages.
Feel inspired to start, run or grow your own subscription business? Check out subkit.com and learn how you can turn "one day" into day one.