Interested in starting your own entrepreneurial journey in health & wellness but unsure what to expect? Then read up on our interview with Hilary Erickson, Founder of Pulling Curls, located in Tempe, AZ, USA.

What's your business, and who are your customers?

I am an online content creator who creates mainly for families (probably more specifically for moms, although I have a lot of dads as well) to help simplify home, pregnancy, and family life.

Tell us about yourself

I have been a nurse since 1997 and have 20 years of labor and delivery bedside nursing experience. I started a website in 2005, just a mom blog. Still, slowly it morphed as I added more household tips and soon pregnancy content with all my RN experience.

Now I have a second site called The Pregnancy Nurse, which is all helpful information for our pregnant friends. I also have three online courses that do well and a few smaller classes and products that make up most of my income.

What's your biggest accomplishment as a business owner?

Creating one of the top online prenatal classes on the internet.

What's one of the hardest things that come with being a business owner?

Letting stuff go. My desk is in our dining room, so I can always go to work whenever I want. This has led to a lot of anxiety and difficulty letting things go. I'm working to create boundaries between the different areas of my life.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Listen to your gut. Taking classes on specific topics is fine, but often you know as much as the teacher (believe me).
  2. It's all about consistency... It's just showing up daily and making minor dents in the big picture.
  3. Networking-- making friends in your industry is PARAMOUNT to having people to support you and ask questions with (and be sure you keep them as well).

Where can people find you and your business?

Website: https://www.pullingcurls.com/
Facebook: https://www.facebook.com/PullingCurls/
Instagram: https://www.instagram.com/pullingcurls/
Twitter: https://twitter.com/pullingcurls
LinkedIn: https://www.linkedin.com/in/hilaryerickson/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.