Optimize your Aging - Prime Fit Content

Interested in starting your own entrepreneurial journey in health and fitness but unsure what to expect? Then read up on our interview with Jay Croft, content director of Prime Fit Content, located in Atlanta, USA. Jay also hosts a podcast titled - Optimal Aging.

What's your business, and who are your customers?

I provide content for gyms and other fitness professionals who want to grow by servicing people over 50.

Tell us about yourself

I was a journalist at daily newspapers for 20 years and then worked in communications and marketing for some huge corporations. Two things happened shortly after I turned 50. First, I decided I wanted to leave Corporate America to write about things I care about. Second, I began noticing how underserved the over-50 market is by the fitness industry. I'm motivated to help fitness professionals spread their message and help more older people live healthy, happy lives for as long as possible.

What's your biggest accomplishment as a business owner?

I love hearing from one of my customers who says that my content helped him or her improve the lives of their customers -- when the idea behind content marketing really pays off for everyone.

What's one of the hardest things that come with being a business owner?

I used to work with talented designers, tech people, and administrative assistants, and I relied on them all to get my work done. But as a business owner, I'm all on my own (for the most part), and I miss having first-class colleagues for collaborations.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

First, do your research. Second, decide on a niche. Third, bake communications strategy into your business strategy. (Don't treat it like a "nice to have" item.)

What are some of the things you put in place to maintain a healthy work/life balance?

I make sure to take Sundays off -- at least, as much as possible. I might work an hour or two if I have to, but mostly I set aside one day a week to NOT work. I exercise almost every day. I read a lot, and I maintain a few close, intimate friendships.

Where can people find you and your business?

Website: https://primefitcontent.com/
Facebook: https://www.facebook.com/Prime-Fit-Content-399905213868980
Instagram: https://www.instagram.com/primefitcontent/
LinkedIn: https://www.linkedin.com/in/croftjay/

If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email community@subkit.com; we'd love to feature your journey on these pages.

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