Bridging the Gap for Business Success

Interested in starting your own entrepreneurial journey in personal and business development but unsure what to expect? Then read up on our interview with Mari-Liis Vaher, founder of Powerful Marketers, located in Tallinn, Estonia.

What's your business, and who are your customers?

At Powerful Marketers, we have condensed the best marketing knowledge and skills that we are still experiencing, practicing, learning, and doing every day into one logical system so you wouldn't have to spend another 20 years filling the gaps in your marketing! We help businesses to align marketing with business goals and attract the right clients.

Tell us about yourself

A considerable communication gap in marketing and business goals inspired me to create a signature framework that we use today. According to one study by Fournaise Group, 80% of CEOs do not trust marketers as marketers are too disconnected from the financial realities of companies. Also, around the same number of business owners are frustrated about their marketing or lack thereof, especially among small and medium-sized enterprises (which, according to WorldBank, represent about 90% of businesses and more than 50% of employment worldwide!). At the same time, marketers are overwhelmed, like hamsters in a wheel, putting out fires all day long, and they feel underappreciated in their job. My mission and passion are to help them clarify the gaps and help them align marketing with business growth, and attract the right clients. Here is my bio, and this is my personal story.

What's your biggest accomplishment as a business owner?

Building an international community where people are connected, inspired, and supported worldwide. Because I genuinely believe no one wins alone. We need like-minded people around us who lift us, understand and challenge us to grow, have gone through the same struggles, and get the obstacles that building a business brings.

What's one of the hardest things that comes with being a business owner?

Mindset. Ships don't sink because of the water around them. They sink because of the water that gets into them. It is a challenge not to let what is happening around us (war, covid, crises, etc.) weigh you down (personally and professionally).

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Spend 80% of your time on clarity, goals, and strategy. Clear goals will create a decision-making framework that prevents you from spending time, money, and other resources.
Hurry slowly. It takes time to build a business and build your audience and following. There is no such thing as overnight success. Nothing worthwhile is created without time and effort.
People work with people, not with companies. Take time to build genuine and meaningful relationships with all the stakeholders, and don't be afraid to ask for help.

Where can people find you and your business?

Website: https://powerful-marketers.com/
Facebook: https://www.facebook.com/VaherMariLiis
Instagram: https://www.instagram.com/vahermariliis/
Twitter: https://twitter.com/MariVaher
LinkedIn: https://www.linkedin.com/in/vahermariliis/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.