Reboot Your Health and Habits - Plantable
Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Nadja Pinnavaia, Founder, and CEO of Plantable, located in New York, NY, USA.
What's your business, and who are your customers?
Our business is all about making living our best and healthiest lives really easy! Today's modern diet is filled with added sugar and inflammatory, processed ingredients which over time leads to stubborn weight gain, fatigue, inflammation, and chronic disease! Plantable is an all-in-one dietary lifestyle program that combines personalized coaching and an education platform along with prepared meals to re-ignite our metabolism and turn around our metabolic health. In just 28-days, people feel better, look better, kick sugar cravings, and effortlessly shed excess, stubborn pounds. Our customers are busy people who want to have energy, eat optimally and stay trim. Our customers are also those who have an early health condition and want to reverse it naturally. Whether it is pre-diabetes, type II diabetes, high blood pressure, and other inflammatory issues. Plantable reverses and prevents chronic conditions naturally and brings people effortlessly into a new, healthy lifestyle. For good.
Tell us about yourself
I have a Ph.D. in Quantum Chemistry and was a Managing Director at Goldman Sachs. I am Italian by birth but grew up in the UK. A few years ago, I moved to the US. My mother-in-law was diagnosed with kidney cancer, and following the early loss of both my parents, I thought, "Bloody hell, not again." So I applied my science background and started to research how lifestyle, especially diet, impacts our health. I learned that sugar (especially fructose), highly refined grains, and processed ingredients were the drivers behind stubborn weight gain and, more importantly, compromised our immune system, fueling inflammation and chronic disease. But the real insight was that today's modern diet was actually driving further hunger, and we can't get enough of it!. And that's how Plantable was born. It is a program that combines the education and support of a coach to guide you with the actual preparation and delivery of plant-based meals - for their nutrient density in order to make behavior change easier. Plantable is about sustained change. We just make it easy by bringing you all the tools under one roof for immediate results and long-term success.
What's your biggest accomplishment as a business owner?
When we started the company, we collected our Foundational Results, which are so amazing, that they captured the attention of leading medical institutions. Those same results have now formed the basis of rigorous clinical trials with Memorial Sloan Kettering and soon to launch at Weill Cornell and Johns Hopkins, where Plantable is the dietary prescription to reduce risk factors associated with certain cancers and other markers of chronic disease.
My biggest daily accomplishments and moments of pride are hearing from our customers about the thousands of lives we have impacted. For example, Will, who had been a diabetic for ten years, taking insulin, and since Day 1 with Plantable, has never had to take insulin again. From Wanda, who in her late 50s has never felt this good - being back at her college weight, feeling and looking great - oozing happiness and energy. And for all the long-lasting change people experience with Plantable. ❤️
What's one of the hardest things that come with being a business owner?
It never ends! You can't ever really switch off. You get the super highs and the lows. It's really hard work. I grew up at Goldman Sachs and used to think that was stressful! Now I really know stress :-). You also never seem to have enough capital, and as a founder / CEO, you are always capital raising. All that being said, there is nothing like seeing your passion and mission come to life. Our mission is to end the diet-related chronic disease. Why should we be popping pills when the very food we eat can heal? And when we see what Plantable does, that's what makes it all worthwhile. ❤️
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Hire amazing people! And if it doesn't work out, fire quickly and move on.
- Get well-capitalized.
- Be resilient. It's really hard unless you are really lucky!!
Is there anything else you'd like to share?
Just thank you for reaching out to us and allowing us to share our story.
Where can people find you and your business?
Website: https://www.plantable.com/
Facebook: https://www.facebook.com/eatplantable/
Instagram: https://www.instagram.com/plantable/
Twitter: https://twitter.com/Plantable
LinkedIn: https://www.linkedin.com/company/plantable/
If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email community@subkit.com; we'd love to feature your journey on these pages.
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