Interested in starting your own entrepreneurial journey in skin care but unsure what to expect? Then read up on our interview with Amber Woods, Owner of Pink Light, located in Oakland, CA, USA.

What's your business, and who are your customers?

Pink Light turns skincare from a chore to a ritual with luxurious and sensorial products and treatments. I help women cultivate a loving self-perception about skincare and aging and teach them how to care for their skin in a beautiful and holistic way.

Tell us about yourself

I am a licensed esthetician, herbalist, and holistic skin care specialist. I started Pink Light in 2010 when there were little to no luxurious and truly natural/holistic options for spa-level skin care. I wanted to cultivate a skincare brand rooted in self-love and self-acceptance that brought true beauty into everyday life. I created Pink Light from the perspective of an herbalist, understanding the skin as an organ and skin care as whole body self-care. What motivates me each day are my clients and customers who are learning to love and take care of their skin. Skincare from a loving, holistic perspective has changed my life and the way that I feel about myself, and I love that I get to inspire others in the same way.

What's your biggest accomplishment as a business owner?

Helping to inspire others and turn the tide of skin care to embrace more natural products and self-loving practices.

What's one of the hardest things that come with being a business owner?

Becoming enmeshed with your business. The highs and lows can feel so personal.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Choose days that you'll have off from the beginning and stick to it (for example, I never work Sundays and never have).
  2. Make sure it's something you have a lot of passion and steam for because it's a long haul.
  3. Whatever you do, be consistent; it makes all the difference!

Where can people find you and your business?

Website: https://pink-light.com/
Facebook: https://www.facebook.com/pinklightbeauty
Instagram: https://www.instagram.com/pinklightbotanicals/
Twitter: https://twitter.com/pinklightbeauty
LinkedIn: https://www.linkedin.com/in/pinklight/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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