Interested in starting your own entrepreneurial journey in jewelry but unsure what to expect? Then read up on our interview with Rad Periana, owner of Periana Jewelry, located in New York, NY, USA.
What's your business, and who are your customers?
Periana Jewelry, designed and handcrafted in New York, is a high-frequency fine jewelry brand. We sell minimalistic and refined luxury gemstone jewelry intended to elevate personal frequency and inspire expansive, positive thought to empower the self. Each piece is crafted in 14-karat gold and set with gemstones. Our brand serves those looking for high-end luxury jewelry centered around growth, wellness & healing.
Tell us about yourself
When you change your energy, you change your life. Four years ago, I began to understand how personal frequency affects the physical space around us. I became very intentional with my energy and thoughts, and it changed my life. I wanted everyone to know how truly powerful they are. My love for jewelry, gemstones, and spirituality gave rise to Periana Jewelry, a brand that would communicate how impactful frequency, thought, and words are in the curation of your manifestations.
What motivates me are the customers and followers of the brand
building a community. We strive to positively impact and uplift each person that interacts with us, whether through purchasing our products or simply viewing us on social media.
What's your biggest accomplishment as a business owner?
My biggest accomplishment is that I really built a business on my own! I took my savings and just went for it.
What's one of the hardest things that comes with being a business owner?
For me, the hardest thing that came with being a business owner was, and sometimes still is, finding consistency and routine. Navigating how to manage all aspects of a business and learning what works best is a work in progress.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Clarify your goal as much as you can; you can update it as you go.
- Just start, work on what is in front of you, and trust the answers/solutions you need will come as you go.
- Have fun, and enjoy where you are right now!
Where can people find you and your business?
Website: https://perianajewelry.com/
Facebook: https://www.facebook.com/perianajewelry
Instagram: https://www.instagram.com/perianajewelry/
LinkedIn: https://www.linkedin.com/company/periana/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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