LA’s Original Beef Jerky - People's Choice Beef Jerky

Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Sara Bianchetti, brand manager at People's Choice Beef Jerky, located in Los Angeles, CA, USA.

What's your business, and who are your customers?

We are People's Choice Beef Jerky since 1929. We bring the old school to the new school. Our jerky is handcrafted in a family tradition that spans four generations and 90+ years in the heart of Downtown Los Angeles. A tradition built on quality ingredients and a handmade process that delivers a better-quality, better-tasting, better-for-you jerky. This is not a trendy snack concocted for product benefits instead of flavor. This is real food, made by real people. Small batch, artisan-quality beef jerky delivered directly to your door.

Tell us about yourself

I first joined the business around the same age my father joined the company (over 40+ years for him), and I hope I can continue to grow the business like he did before me. I feel very lucky and grateful to have the opportunity to share our story and continue preserving a family legacy bigger than myself. The biggest thing that motivates me each day is seeing how we can take the business to the next level. What better way to share that opportunity than alongside the people I love most - my family.

What's your biggest accomplishment as a business owner?

I think one of the biggest accomplishments of working at the family business is continuing to evolve and grow the business as time goes on. It's important for me as I carry on the legacy of the company to make sure we're continuing to innovate, stay relevant, and produce a quality product that customers truly love and enjoy.

What's one of the hardest things that come with being a business owner?

Working for a small family business can have its difficulties at times; however, it can also be very rewarding. My brother and I are currently 4th generation and work alongside our father (3rd generation) and mother. We are fortunate to have different roles within the business, so we trust each other with handling dedicated responsibilities. The benefits of working together are that we know each other so well that we know how each other operates, and we respect that. We also have the same goals for the company and expect the same outcomes, which drives us to work together as a team. And above all, we know that family comes first. We genuinely love spending time outside of work just as much as we love working together.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

1. Stay hungry: never stop learning, evolving, and growing.
2. Be humble: always appreciate where you started from despite how far you've come.
3. Find joy: at the end of the day, if you don't love what you do, what is it all for?

Where can people find you and your business?

Website: https://peopleschoicebeefjerky.com/
Facebook: https://www.facebook.com/PeoplesChoiceBeefJerky/
Instagram: https://www.instagram.com/pcbeefjerky/
Twitter: https://twitter.com/pcbeefjerky

If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email community@subkit.com; we'd love to feature your journey on these pages.

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