A Brand Strategy And Interactive Studio - People People
Interested in starting your own entrepreneurial journey in digital marketing but unsure what to expect? Then read up on our interview with Sara Green, Principal, Creative Director & Founder of People People, located in Seattle, WA, USA.
What's your business, and who are your customers?
People People (formerly DEI Creative) is well known across the Northwest as a woman-owned branding and interactive agency that helps companies discover and tell their stories. We work with a super diverse set of clients, ranging from small start-ups to non-profits to giant conglomerates. We specialize in brand identity, website design/development, and print/packaging for entities such as Pike Place Market, Seattle Cider Company, Vulcan Inc, Google, Burgermaster, and WA State Parks.
Tell us about yourself
I started this company 25 years ago – inspired by creativity, nature, and people. Today, I love working as a team, creating beautiful, meaningful work that makes a lasting impression.
What's your biggest accomplishment as a business owner?
Building a team that feels like family! We've grown very slowly over the years, hiring only the best and only when absolutely necessary. That gives our team a feeling of security while also keeping our agency nimble and able to tackle any curve balls that the economy throws our way (ie, pandemic and recession). While creative prowess and stellar craftsmanship are of utmost importance, so are hiring people who are genuinely kind, fun, and engaging.
What's one of the hardest things that comes with being a business owner?
Knowing when to make tough decisions and acting on them!
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Be kind, honest, and forthright.
- Recognize that there are a ton of amazing creatives in this world, and identify how you can differentiate your unique set of offerings. What will set you apart and help you stand out?
- Excel at your craft and stay diverse in your skillset.
Where can people find you and your business?
Website: https://people-people.com/
Instagram: https://www.instagram.com/people.people.studio/
LinkedIn: https://www.linkedin.com/in/sara-green-b30203/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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