Interested in starting your own entrepreneurial journey in food and beverages but unsure what to expect? Then read up on our interview with Ian Cross, Founder of Peak Cocktails, located in Columbus, OH, USA.
What's your business, and who are your customers?
Peak Cocktails are revolutionizing the way people think about drinking and fitness. Instead of alcohol, our alcohol-free cocktails use ingredients like adaptogens, nootropics, and superfoods that have been proven by science to be beneficial for your health. Peak Cocktails help your body recover after a workout and promote a state of relaxation in the mind and body. Athletes love our cocktails as it provides the experience of a cocktail without the downsides of alcohol.
Tell us about yourself
I wanted to create a company with a strong mission. I'm not motivated by wealth or fame; my motivation is to help make the world a better place. Our mission is to empower people to reach their peak potential by living healthier and more productive lives. We also give back 5% of our profits to organizations that help people reach their peak potential.
What's your biggest accomplishment as a business owner?
I look back to where we were a year ago. We didn't have a product; we weren't in the market. We didn't know if this was something people would even want. Through a lot of testing, rigorous product development, and a long creative process, we launched in August 2022. There are so many challenges to a DTC CPG business, and I'm proud that we've been able to bring a unique product to market that our customers love.
What's one of the hardest things that comes with being a business owner?
There is a lot of uncertainty in bringing a new product or service to market. You have to be confident in your decisions and cannot doubt yourself. When you start to doubt decisions, it breeds doubt among your team.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Do the proper research to ensure you have a good chance for success.
- Differentiate your business to give yourself a strategic advantage.
- Take care of yourself. You can't run a business properly if your body and mind are falling apart at the seams.
Where can people find you and your business?
Website: https://peakcocktails.com/
Facebook: https://www.facebook.com/PeakCocktails/
Instagram: https://www.instagram.com/peakcocktails/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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