Interested in starting your own entrepreneurial journey in advertising services but unsure what to expect? Then read up on our interview with Paul Gerardi, Founder of Bedford Street Marketing, LLC, located in Stamford, CT, USA.
What's your business, and who are your customers?
Bedford Street Marketing was founded in 2018 with the goal of providing a unique and experienced perspective on strategic aims and marketing goals for the local business community. With over 20 years of experience in both client and agency work, we focus on social media marketing management, consulting, and digital marketing. Our expertise is in building brand recognition and maximizing the benefits of various social media platforms to drive higher response and increased brand awareness. Our ideal customers are small to medium-sized. Our unique approach helps expand brand awareness, build a strong customer experience and drive sales/foot traffic. Helping businesses get their messaging out to the right audience at the right time.
Tell us about yourself
With over 20 years in both digital and print marketing, the idea was to bring our Intelligent, Innovative & Idiosyncratic approach to our local business community. Our experience in digital marketing, analytics, database marketing, and print marketing offers clients a unique omnichannel experience. Our motivation is to see the results of our marketing plans. Seeing more brand awareness or visitors to a client's website/store. Our goals are aligned with our clients - we are brand ambassadors for our clients.
What's your biggest accomplishment as a business owner?
I would say our biggest accomplishment is the kind words of those who have worked with us:
"....extremely intelligent & knowledgeable of the direct marketing industry -- understands consumer, business, data processing, consulting, branding, social media marketing, and database marketing. Very client-focused, always professional & well-prepared" - SVP Data Management Company
" What a Jedi is to "The Force," Bedford Street Marketing is to marketing and branding. They have a natural ability to identify prospects across all vertical media channels in a way that is creative, and that stands out from their colleagues in the industry. I directly align much of my success to their ability to identify best-in-class media recommendations. The recommendations that we have worked on together have always exceeded my clients' expectations. Bedford Street Marketing's experience and industry know-how are top-notch, and I cannot say enough good things about them."
What's one of the hardest things that comes with being a business owner?
The biggest hurdle to being a business owner is taking that first step. It's daunting and sometimes scary. Having faith in yourself to take the leap is both exhilarating and scary at the same time.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Trust your instincts.
- Always act with integrity.
- Put the customer first.
Where can people find you and your business?
Website: https://bedfordstmarketing.com/
Facebook: https://www.facebook.com/BedfordStreetMarketingLLC
Instagram: https://www.instagram.com/streetbedford/
Twitter: https://twitter.com/st_bedford
LinkedIn: https://www.linkedin.com/company/bedford-street-marketing/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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