Interested in starting your own entrepreneurial journey in health and fitness but unsure what to expect? Then read up on our interview with Paul Francis, Founder of OYO Fitness, located in Overbrook, KS, USA.

What's your business, and who are your customers?

OYO Fitness, Inc. manufactures and markets health & fitness products that are convenient to use anywhere/anytime.

Tell us about yourself

It all started when I invented the first resistive exercise device for space, powered by my patented SpiraFlex resistance technology. NASA astronauts strength trained with SpiraFlex equipment for over 10 years on the International Space Station. After licensing SpiraFlex for the Bowflex Revolution home gym, I founded OYO Fitness to incorporate the benefits of SpiraFlex technology into affordable portable gyms that could be used anywhere / anytime. We have recently launched our new OYO Total Body Massager on Kickstarter, which provides both Percussion and Lateral Massager in one device.

What's your biggest accomplishment as a business owner?

Hearing feedback from our customers about how our unique products have enabled them to improve their health and fitness.

What's one of the hardest things that come with being a business owner?

The chores and details of running a complex business and keeping cash flow positive to enable the massive investment required to manufacture and advertise our products.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Research successful models of the businesses you are considering devoting your life to. Find like-minded smart folks that have the same goals. Join as many industry groups as possible to connect with strategic partners and investors.

Is there anything else you'd like to share?

Learn from your failures and keep pushing ahead. Cut big projects down into small steps you can complete each day.

Where can people find you and your business?

Website: https://www.oyofitness.com/
Facebook: https://www.facebook.com/OYOFitness
Instagram: https://www.instagram.com/oyofitness/
Twitter: https://twitter.com/OYOFITNESS
LinkedIn: https://bit.ly/3cRUQ8y

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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