Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Ishmael Ali, Founder of OSYS World, located in Milwaukee, WI, USA.
What's your business, and who are your customers?
My business is an all-in-one online marketplace for merchandise, music, and soon-to-be exclusive content. It is titled OSYS World, which stands for Old Soul, Young Spirit World. It began as a title for my debut mixtape. Once the mixtape surpassed 20 million all-time listens, I knew we had something much bigger on our hands. My customers are of all ages, and many are my listeners.
Tell us about yourself
My name is Ishmael(IshDARR) to many. I’m from Milwaukee, WI. I began my business alongside my music career in 2015. Seeing people of all ages request the brand to this date is honestly what keeps me going. A saying so universal that it resonates behind the music is a feeling like no other. Being in my 20s, having people in their 40s and 50s just love the brand and request new pieces is truly a treat. I know we can take this past any level I once doubted.
What's your biggest accomplishment as a business owner?
My biggest accomplishment as a business owner is still to come, I truly feel. Seeing the musical side surpass almost 50M streams now would be our biggest accomplishment musically.
What's one of the hardest things that comes with being a business owner?
One of the hardest things as a business owner is consistency and focus. This often deters many from their highest self. I often battle with this, but seeing it’s greener on the other side is our motivation.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Believe in yourself.
- Discover and learn your niche.
- Spread your wings.
Where can people find you and your business?
Website: https://www.osysworld.com/
Instagram: https://www.instagram.com/osysworld/
Twitter: https://twitter.com/osysworld
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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