Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Kurt Cretors, Owner of Optimized Business Transitions, LLC, located in Scottsdale, AZ, USA.

What's your business, and who are your customers?

We help business owners achieve financial freedom. Working through our standardized process helps business owners visualize life after transitioning from the day-to-day operating of their business to living their best life on their terms moving forward.

Tell us about yourself

We have served business owner clients in our financial advisory firm, SC Financial Services, since its inception in 2002. We quickly realized many of our clients needed specialized planning to help them accomplish their retirement and business succession goals and that many aspects of the personal and business planning needs were deeply integrated. Consulting on the personal financial needs of the business owner required a deep understanding of the owner's business as well. That's where Optimized Business Transitions was born.

What's your biggest accomplishment as a business owner?

Helping other business owners achieve their personal and business goals.

What's one of the hardest things that come with being a business owner?

As an owner, you are always responsible for the bottom line success of the business...24/7, the business depends on you.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Have a plan, set SMART Goals, and monitor your progress.
  2. Assemble a leadership team that compliments your strengths as the owner/leader, aka hire to your weakness(s).
  3. Be flexible; opportunities oftentimes arise in unexpected ways...

Is there anything else you'd like to share?

We are here to help business owners achieve successful transitions, whether through a strategic sale of the company or simply a change in the role the owner assumes (advancing from President to Chairman - CEO as an example). Give us a call for a complimentary discussion to see if our resources would be a good fit to help you achieve your Optimized Business Transition!

Where can people find you and your business?

Website: https://www.optimizedtransitions.com/
Facebook: https://bit.ly/3O2ZKfJ
LinkedIn: https://bit.ly/3P2M7hO


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.