Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Bethany Ainsley, Founder and CEO of OptiMe, located in Durham, United Kingdom.
What's your business, and who are your customers?
At OptiMe, we help businesses to create a positive working environment that supports each individual to flourish and reach their full potential. Through our digital solution, we inspire and encourage employees to implement effective wellbeing techniques, solve challenges and reach out for support if and when required.
Tell us about yourself
It became apparent that busy, hardworking entrepreneurs, professionals, and businesses alike require a specialist level of support to effectively manage wellbeing, particularly during times of growth, development, or change. After qualifying in the US as a Corporate Wellbeing Specialist, I turned my focus towards improving wellbeing in the workplace by establishing OptiMe to transform employee health and wellbeing.
What's your biggest accomplishment as a business owner?
Next year my first business turns 15! We have a target of helping 50,000 people through face-to-face support, and we're on track to achieve it.
What's one of the hardest things that comes with being a business owner?
When you're starting out or growing a business, you're often required to spin a number of plates and, at times, work long hours. Many entrepreneurs come to me feeling overwhelmed, stressed, or burnt out. For busy, hardworking, and ambitious entrepreneurs, finding balance is key to thriving in all areas of life, but it is also one of the biggest challenges.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Find your passion and purpose. It will help to drive you and overcome obstacles.
- To perform at your best, prioritise your wellbeing.
- Trust your instinct.
Where can people find you and your business?
Website: https://optimewellbeing.com/
Instagram: https://www.instagram.com/optimewellbeing/
Twitter: https://twitter.com/OptiMeWellbeing
LinkedIn:
https://www.linkedin.com/in/bethanyainsley/
https://www.linkedin.com/company/optimewellbeing/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.