Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Janice Wiggins, founder of ONFORM Coaching, located in Richmond, ON, Canada.
What's your business, and who are your customers?
I’m a certified Nutritionist and Functional Medicine Health Coach with over ten years of experience helping clients look and feel their best. I use a holistic approach that optimizes nutrition, fitness, and lifestyle. The majority of my clients find me because they are sick and tired of being sick and tired and have tried unsuccessfully to make changes on their own.
Tell us about yourself
I got into this business because I was also sick and tired of being sick and tired. My personal transformation was a long one, and many times I tripped up, stepped back, and had to start again. This is what inspired me to develop a holistic program to make the journey easier for others. Seeing the difference I make, and the happiness and transformation in my clients bring me a fulfillment I could only have dreamed of before.
What's your biggest accomplishment as a business owner?
Over 90% of my new business comes from client referrals, for which I’m deeply grateful.
What's one of the hardest things that comes with being a business owner?
Over the years, I’ve noticed that there is a natural cycle when it comes to nutrition and lifestyle coaching, which can make managing finances challenging. For example, it’s unusual to have clients starting in December or during the summer months, but in September, January, and April, people appear more introspective and resolved to make changes. To counter this ebb and flow in my market, I offer coaching packages instead of hourly coaching rates, and I am open to passive income opportunities.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Narrow your focus.
- Offer exceptional customer service.
- Ask for feedback from your clients.
Where can people find you and your business?
Website: https://onformcoaching.com/
Facebook: https://www.facebook.com/ONFORMCoaching/
Instagram: https://www.instagram.com/onform_coaching/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.