Interested in starting your own entrepreneurial journey in health & food supplements but unsure what to expect? Then read up on our interview with Faisal Toor, Founder of One Earth Health, located in Los Angeles, CA, USA.
What's your business, and who are your customers?
I sell New Zealand organ meat in a bottle. I know, it's a bit different. The product provides nutrient-dense organ meat in a bottle for those who know its benefits but do not like the taste or do not have the time to cook it. It is targeted towards people following diets such as Keto, Paleo, or Carnivore or who have adopted a whole food diet. The liver is a superfood, and more people need to know about it!
Tell us about yourself
I started the business providing nutrient-dense organ meat after becoming interested in healthy eating and the keto diet through a fitness program called P90X. When I was searching online for nutrient-dense meat, liver came up. I used to eat liver as a kid but never knew it was a superfood. After reading Dr. Weston Price's book, "Nutrition and Physical Degeneration," I was hooked! Eating whole foods is the way to go for long-term healthy living. And I picked New Zealand as my source because cattle are raised without pesticides, GMOs, or hormones on high-quality fresh grass, resulting in a high-quality product with 40-300% more vitamins than other liver sources. My motivation is to offer a similar or better quality product at a lower price, driven by a desire for financial freedom and a willingness to put in the hard work. It's a challenge, and I am not perfect, but building something from the ground up is very fulfilling for me.
What's your biggest accomplishment as a business owner?
Honestly, finding a business I enjoy and executing the vision in creating my One Earth Health brand. And the icing on the cake is when customers let me know how it's helping them. A few have gotten off their medications!
What's one of the hardest things that comes with being a business owner?
Having positive self-talk. Running a business is a grind. No one realizes the number of hours you put into it. Having positive self-talk and a healthy view of life gives you a solid foundation for anything you do in life. I'm still learning.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Find a product you can't stop thinking about. It will make you want to constantly improve it.
- You will need to learn how to promote yourself.
- Remember that bad days are a test of how badly you want to do this.
Where can people find you and your business?
Website: https://oneearthhealth.com/
Facebook: https://www.facebook.com/OneEarthHealth/
Instagram: https://www.instagram.com/one_earth_health/?hl=en
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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