Interested in starting your own entrepreneurial journey in marketing but unsure what to expect? Then read up on our interview with Jason McCullough, Business Consultant and Digital Strategist of Oak Radius, located in Atlanta, GA, USA.

What's your business, and who are your customers?

Oak Radius is a digital marketing agency. Specializing in lead generation and lead management programs for manufacturing companies.

Tell us about yourself

I have been developing websites since 1998. I started freelancing in 2005 and created Oak Radius in 2010. I like helping manufacturing companies create and manage lead programs for themselves and their dealers. The data-driven aspect is what I love about it. I like to dig into data and make data-driven decisions that make a tangible impact.

What's your biggest accomplishment as a business owner?

While working with a medical device manufacturer in 2017, I helped create a lead generation program for their mechanical heart valve and ended up gaining a 12% market share within a 12-month period.

What's one of the hardest things that comes with being a business owner?

Being disciplined and showing up consistently each day.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Don’t look for motivation; cultivate discipline. Discipline will stay with you.
  2. Learn how to value price and sell your value.
  3. Develop writing and speaking habit. (email newsletter and or podcast) and stick with it for 24 months and watch your business explode!

Where can people find you and your business?

Website: http://oakradius.com/
Twitter: https://twitter.com/jasonsmcc
LinkedIn: https://www.linkedin.com/in/jasonscottmccullough/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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