Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Rosemary Peters, COO of NSUR, Inc., located in Reno, NV, USA.
What's your business, and who are your customers?
NSUR is a high-utility and reward-driven health and wellness-focused platform powered by NSUR Coin. NSUR's core product is NSUR Coin, a high utility, community-rewarding, deflationary token that allows users to buy real-world products with true value. NSUR Coin is built on the Binance Smart Chain and is defined by the rules encoded into a smart contract and published on the blockchain.
NSUR Coin is the first token that will be covered by a Value Protection Program. NSUR is currently working on the development of a Protected LaunchPad. With this launchpad, NSUR will allow other projects access to the Proprietary Protection Protocol and insurance backing. NSUR also has or plans to offer other products and services, including:
- Expansion of the Protected LaunchPad to other projects
- A marketplace through which people can initially purchase health and wellness goods and services, with the goal of expanding to other product categories
- A robust affiliate program through which NSUR will send business to other companies
NSUR aims to appeal to four types of users:
- Purchasers of health and wellness products and services
- People who like earning rewards
- Individuals inherently interested in cryptocurrency, regardless of experience level
- Those who would classify themselves as people who shop around and are risk-averse.
Tell us about yourself
I specialize in strategy and project management. I have a BSc in Engineering and an MBA from London Business School. I have spent my career leading and operationalizing strategy projects for technology and consumer companies, including Samsung. During my time at Samsung, I became an expert in online retail and marketplaces, where I helped develop the company's global strategy to grow online sales across consumer electronics and appliances by $6B+. At NSUR, I oversee and operationalize activities related to launching the NSUR ecosystem and NSUR Coin.
NSUR started with an experience that was quite impactful on the psyche of my brother and me, the founders of NSUR. The genesis of this company starts with a story about how someone close to us was robbed. The year was 2014, Bitcoin was on the rise, and the future of cryptocurrency was looking extremely bright. There were only a few major exchanges at the time, but anyone involved in crypto will probably recognize the name MT.GOX. MT.GOX was the most successful crypto exchange in the world, processing over 70% of Bitcoin's volume at the time.
Anyone involved in crypto also knows about the unfortunate end that exchange endured and the toll it took on the holders at the time. Well, someone close to my brother and I was one of those holders. After years of amassing nearly 500 Bitcoins in the exchange, MT.GOX went out of business and somehow "lost" the tokens.
This event has stuck with us for many years, and as a result, it took many years for us to dip our toes into the waters of the DeFi space. However, it is now the motivation of creating a protected token, NSUR Coin, and eventually, our protected blockchain ecosystem. Our goal is to usher in a brighter future for crypto adoption across the globe and to try to prevent anything like the situation my family member experienced happening to others.
What's your biggest accomplishment as a business owner?
One of the biggest accomplishments I can point to is creating products and services that aim to improve the lives of others. For example, we built NSUR Coin to protect people who entered the crypto space. We provided at-cost COVID tests to people at the height of the Omicron wave so that they could protect themselves, their families, and wider society. We launched NSURx (www.nsurcoin.com/nsurx), a prescription benefit card that saves people up to 80% on the cost of their prescriptions while also providing them NSUR Coin as a reward for every purchase they make.
What's one of the hardest things that come with being a business owner?
One of the hardest things is the immense weight of responsibility to make sure we are always acting in the best interest of our community. Another is forging our own path without having an example to look to when making decisions.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Choose the right team -- make sure you are working with people you like and can trust.
- Choose a sector/product you are interested in -- you will never work harder in your life, so you better like the space you are committing yourself to.
- Don't forget to water your garden -- it is important to make sure you make time for your family and hobbies.
Where can people find you and your business?
Website: https://www.nsurcoin.com/
Instagram: https://www.instagram.com/rosemarybpeters/
Twitter: https://twitter.com/rosemarybpeters
LinkedIn: https://www.linkedin.com/in/rosemarybpeters/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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