Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Kevin Crombez, Co-Founder of Nova Organic Energy BV, located in Knokke-Heist, West-Vlaanderen, Belgium.

What's your business, and who are your customers?

We've developed a 100% organic energy drink, using only the power of plant-based ingredients, which naturally stimulates the mind, body, and soul without having to worry about your health.

Tell us about yourself

Before Nova Organic Energy was born, my co-founder, Rolf, and I often used to meet at sports events. We couldn't help but see how so many people, even youngsters, were consuming energy drinks containing high levels of sugar, caffeine, taurine, and other artificial ingredients. And so our mission started: to offer the people of the world a real healthy alternative to all of the crap that's out there. Drinking Nova and getting amazing feedback from our customers is what keeps us going ;)

What's your biggest accomplishment as a business owner?

Surviving and thriving during one of the largest global pandemics ever recorded!

What's one of the hardest things that come with being a business owner?

Dealing with unforeseen circumstances. No matter how well-prepared you are, you will always encounter situations that you didn't think of!

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Start: never leave a stone unturned.
  2. Run: go at each day, every day, for the full 100%.
  3. Grow: be persistent, keep reinventing yourself and be on the outlook for innovating your brand, product, or service.

Where can people find you and your business?

Website: https://www.novaorganicenergy.com/
Facebook: https://www.facebook.com/novaorganicenergy
Instagram: https://www.instagram.com/novaorganicenergy/
LinkedIn: https://www.linkedin.com/in/kevin-crombez-307b20a2/


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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