Baby's Dreams Come True

Interested in starting your own entrepreneurial journey in children's wear but unsure what to expect? Then read up on our interview with Nora Mansour, Co-Founder of Norani Baby, located in Los Angeles, CA, USA.

What's your business, and who are your customers?

I'm one half of the dynamic duo behind Norani Baby - the go-to brand for super comfy and eco-friendly sleepwear and swaddles for kiddos! My childhood bestie, Ani, and I came up with the genius idea for our patented swaddle, The Snugababe™, which works wonders for helping babies sleep longer and deeper. Our customer base includes expecting mamas, new parents, and those with little ones running around. We're all about making life easier and cozier for growing families - because, let's face it, parenting can be tough stuff!

Tell us about yourself

My name is Nora Mansour, and I wear many hats - I'm a devoted mom, entrepreneur, and passionate advocate for women in business. My partner and I started our company because we were on a mission to find swaddles that were both easy to use and actually worked - and let me tell you, the struggle was real! But we didn't give up, and now we're thrilled to see our swaddles helping little ones sleep like champs. And have you seen our super soft organic pajamas? They're like wearing a cloud! It's been so awesome hearing from happy parents and seeing kids rockin' our jammies. We're on a roll and excited to keep creating new and innovative products for growing families!

What's your biggest accomplishment as a business owner?

It's been just two years since we launched our brand, and we're over the moon to see it featured at Nordstrom, BuyBuyBaby, and Maisonette - places we love to shop for ourselves! It's an honor to be a part of such esteemed brands, and we're grateful for the support of our amazing customers who have helped us get here.

What's one of the hardest things that comes with being a business owner?

When you're running your own company, the work is never really done. There's no clocking in and out, and it feels like you're always on call, 24/7. But you know what? Seeing your hard work pay off is one of the most satisfying feelings in the world. It's what makes the hustle worth it and keeps us going, day after day.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Do your research.
Have a solid business plan.
Stay persistent and adaptable.

Where can people find you and your business?

Website: https://norani.com/
Facebook: https://www.facebook.com/NoraniBaby
Instagram: https://www.instagram.com/noranibaby/
LinkedIn: https://www.linkedin.com/in/noragasparian/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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