Rinse Away Your Underarm Odor - NoMoBO

Team Subkit -

Interested in starting your own entrepreneurial journey in personal care but unsure what to expect? Then read up on our interview with Bradley Cook, Founder of NoMoBO, located in Las Vegas, NV, USA.

What's your business, and who are your customers?

NoMoBO is the first underarm rinse that targets and gentry rinses away the bacteria that causes underarm odor. It’s a deodorant alternative, and the vast majority of our users, after a month, no longer need deodorant. Our customers range from busy moms to athletic men and women to professional athletes.

Tell us about yourself

I’m originally from Atlanta, Georgia, and came to Las Vegas via Israel. I have my doctorate in education and am passionate about creating simple solutions to tough problems. Underarm odor impacts 98% of adults in the United States, and beyond being unpleasant adversely impacts self-confidence and the perceptions of others. I had to come up with a solution for this problem and the problem of how bad deodorant and antiperspirant are. So I developed NoMoBO, and it works! Game changed!

What's your biggest accomplishment as a business owner?

My biggest accomplishment as a business owner is developing a product that addresses a problem faced by billions worldwide.

What's one of the hardest things that comes with being a business owner?

As a solo entrepreneur and founder, it’s tough to get it all done. Fortunately, I’ve become an expert delegator and virtual assistant guru, and it’s made the game fun again.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Get a virtual assistant—I recommend SuperVirtuals.com.
  2. Get good at delegating.
  3. Find ways to work on your business and not in your business.

Where can people find you and your business?

Website: https://www.stopthestink.club/
Facebook: https://www.facebook.com/bradley.caro.cook
Instagram: https://www.instagram.com/stopthestinkclub/
LinkedIn: https://www.linkedin.com/in/bradley-caro-cook/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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