Interested in starting your own entrepreneurial journey in candle-making but unsure what to expect? Then read up on our interview with Kyla White, Founder of Noir Candles, located in Southfield, MI, USA.

What's your business, and who are your customers?

I make candles for the culture, the Black Culture. My customers are the people who can authentically appreciate it.

Tell us about yourself

I've said this a few times, so I hope I don't sound like a broken record. I was so tired of working hard and breaking my to complete someone else's dreams, especially because they didn't care about their employees. So I wake up knowing that my people deserve to be seen and understood and represented in every way that I wasn't.

What's your biggest accomplishment as a business owner?

My biggest accomplishment was putting on my first event. It was a joint effort between me and a talented artist (Asia Monay). Over fourteen black entrepreneurs displayed their passions. It was so beautiful and fulfilling to help everyone showcase their businesses.

What's one of the hardest things that come with being a business owner?

Staying consistent and innovative. We're all humans, and we get tired and weary. The hardest thing is learning a balance between consistency and never neglecting yourself.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Remember yourself and God.
  2. If you can get a grant, GET IT.
  3. Have a purpose beyond making money.

Is there anything else you'd like to share?

Never neglect your purpose.

Where can people find you and your business?

Website: https://www.noircandlesgo.com/
Instagram: https://www.instagram.com/noir.candles/
Twitter: https://twitter.com/LlcNoir


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.