Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Rodolfo Fernandes, CEO of No Sugar Aloud LLC., located in Houston, TX, USA.
What's your business, and who are your customers?
Our brand and vision are creating and offering healthy and delicious products to people that have taken charge of their health through better eating. Life choices should not be about sacrifice but about having good options. You should be able to have your cake and eat it too, even bread! My mixes are convenient, easy-to-prepare, that are not only good for you but also taste amazing.
Tell us about yourself
Hello! my name is Rodolfo Fernandes. I am a professionally French-trained chef from Brazil with a strong passion for easy, healthy, gourmet food!
At age 13, I lost my best friend of 12, who had Type 1 Diabetes. He passed away from eating sweets and cake on his brother’s birthday, something so natural for everybody else but a high risk for him. In time, my passion grew and evolved from this experience and my own journey as someone who was overweight and pre-diabetic. I knew that I wanted to be part of the solution.
I founded No Sugar Aloud in 2018. A company that seeks to loudly say to the world that “Life Can Be Sweet Without Sugar” and that the use of proper technique and high-quality natural ingredients can produce foods that are both delicious and healthy!
I felt that as a professional Chef, I could create something better without losing the magic and flavor of high-quality food. It also had to be simple to make, so I created an easy mix that is flavor-packed, convenient, and healthy at the same time. Our company is small, but my passion is BIG. We are an honest company. My products are made in a small industrial kitchen -not a lab- using 100% natural ingredients and no chemicals. Utmost care is given in mixing and making every product box we ship out to customers.
What's your biggest accomplishment as a business owner?
Having created my business in accordance with my vision and having my products appreciated and bought by discerning customers allowed me to be my own boss.
What's one of the hardest things that come with being a business owner?
You are, many times, not just a one-man-band but also the cheer section.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Try to do as much yourself to save money. Many obstacles are just learning opportunities.
- If you truly are limited and cannot learn how to do it, then outsource.
- Remember, not all moments are good, but even the bad ones have something to teach and pivot from.
Where can people find you and your business?
Website: https://nosugaraloud.com/
Facebook: https://www.facebook.com/NoSugarAloud/
Instagram: https://www.instagram.com/nosugaraloud/
Pinterest: https://www.pinterest.ph/nosugaraloud/_created/
Tumblr: https://nosugaraloud.tumblr.com/
YouTube: https://www.youtube.com/channel/UChlxiTLKYNVZbk78VTnxpHw/
If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email community@subkit.com; we'd love to feature your journey on these pages.
Feel inspired to start, run or grow your own subscription business? Check out subkit.com and learn how you can turn "one day" into day one.