Interested in starting your own entrepreneurial journey in health and fitness but unsure what to expect? Then read up on our interview with Trea Cotton, Owner of Next World Fitness, located in Jackson, MS, USA.
What's your business, and who are your customers?
We are a Nutrition and Fitness Coaching/Training business. In which we help sculpt artists and entertainers into their own fit masterpieces.
Tell us about yourself
Well, I was already a fitness enthusiast, passed down to me by my dad, who later died of cancer. Then I grew more passionate about it, and people gravitated to me, wanting to work out with me, etc., eventually leading me to start doing it professionally. It always gets me going knowing what fitness has done for me and that I’m able to help others to have similar experiences and benefits. That drives me each day.
What's your biggest accomplishment as a business owner?
Mainly just having the courage to do it and stick with it. It’s a challenging field from which quite a few people bow out quickly.
What's one of the hardest things that comes with being a business owner?
The ups and downs. Gotta have the mental and physical toughness to weather the storms when going on your own. And also being the light and carrier of your dreams. Often when people don’t see or believe your vision, they like to express that in ways to deter, whether directly or indirectly. It could be that they hate, fear, or are genuinely concerned about your endeavors. Yet it can be unclear; either way, you gotta believe in yourself, stay grounded, and focus in order to succeed.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Take imperfect action or just start. Don’t wait for anything to be perfect, or you may never do it.
- Research/evaluate your path and niche. Know what direction you want and need to take and who you will serve.
- Get help. Don’t try to go at it alone. Know what you are good at and not good at and get help/delegate to coaches, mentors, admin, etc., to help you reach your goals quicker and effectively.
Where can people find you and your business?
Website: https://linqapp.com/nextworldfitness
Facebook: https://www.facebook.com/nextworldfitness
Instagram: https://www.instagram.com/nextworldfitness/
Twitter: https://twitter.com/nxtworldfitness
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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