Joyful Products and Experiences for Your Dogs - Neon Dog

Team Subkit -

Interested in starting your own entrepreneurial journey in pet care but unsure what to expect? Then read up on our interview with Lana Giancarli, owner of Neon Dog, located in Norwalk, CT, USA.

What's your business, and who are your customers?

Neon Dog is a modern dog shop and grooming salon. Our mission is to enable dogs to live their best lives, and we do our small part by bringing them joyful products and experiences. We ship worldwide and have a brick & mortar location in Norwalk, CT.

Tell us about yourself

Neon Dog was created out of the need for a modern shopping and grooming experience for dogs. Each item we carry is hand-selected to be safe, natural, and design-forward. Our shop and salon are bright & clean, and our service focus compels us to provide an excellent experience for our customers every day.

What's your biggest accomplishment as a business owner?

Neon Dog opened in February 2020 and survived the most difficult parts of the Covid-19 pandemic as a new business. Our steadfast commitment to providing quality products & services has earned us a glowing reputation that I am proud of.

What's one of the hardest things that come with being a business owner?

It's difficult when you've done your best for a customer, but they still aren't satisfied. In those moments, it's helpful to remember that you can't be everything for everyone. Some people just won't like or understand your business, and that's ok.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Launch fast and adjust. Get started NOW and refine along the way.
  2. Focus on what moves the needle for your customers. Some things will seem overly important to you but may not vastly improve your product or customer experience.
  3. Be nice in every interaction. No matter what. It's free, and you'll never regret it.

Where can people find you and your business?

Website: https://www.theneondog.com/
Facebook: https://www.facebook.com/shopneondog
Instagram: https://www.instagram.com/shopneondog/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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