Handmade Natural Candles & Resin Art

Interested in starting your own entrepreneurial journey in candle making but unsure what to expect? Then read up on our interview with Ash Marie, Owner of Nature Vibe Gifts, located in Tulsa, OK, USA.

What's your business, and who are your customers?

I started my online gift shop in February 2021 during the pandemic from my home in Oklahoma. Since I could no longer work the job I was doing, I decided to create something amazing that would bring positive energy and good vibes into people's homes. I started making natural, non-toxic soy wax candles with meaning. I add in crystals and natural herbs depending on the scent and vibe I want the customers to feel when lighting my candles.

Tell us about yourself

When I was about 12, I started making crafts and sold them to my friends and family. I would even set up a table at my mom's roller derby games and sell skating-themed hair bows. When people get excited about something I made myself, it motivates me. Even today, I truly just enjoy creating something that can spread positive energy.

What's your biggest accomplishment as a business owner?

When I think of the biggest accomplishment of my business so far, I think of what my younger self would be impressed by. That would have to be reaching over 200 Etsy sales in the first year of launching, creating my own website, reaching a star seller on Etsy, and having everything done myself. I create the product, list the product, take the photos, make & design my labels, package each order by hand, respond to customers, advertise & market on social media.

What's one of the hardest things that come with being a business owner?

One of my biggest goals for my business is to operate as eco-friendly as possible. Giving back & being kind to the earth are very important and can be a little challenging. It can be much harder to profit when production costs are high, even for the packaging itself. I have funded everything out of my pocket and sometimes struggle to make a profit. I am currently working on some pop-up events and offering my products on other online platforms to increase sales.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

If you're looking to start your own business, make sure you are doing something you're passionate about. If you truly love what you're doing, it'll translate to your customers. I learned quickly to be very open-minded to hearing feedback and criticism, as it can help you grow immensely. Lastly, don't be afraid of all the things that could go wrong. You probably won't succeed if you're focusing on all the ways to fail.

Supporting local and small businesses is so important. I encourage everyone to research where their items come from and make sure you can support the person behind the business. I am still learning and growing, and I can't wait to see how far my business goes.

Where can people find you and your business?

Website: https://linktr.ee/naturevibegifts
Facebook: https://www.facebook.com/Naturevibegifts/
Instagram: https://www.instagram.com/naturevibegifts/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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