Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Nadine Castro, Founder of Is Hospice For You, located in Los Angeles, CA, USA.
What's your business, and who are your customers?
Is Hospice For You is an online course with video content that provides hospice education for families to teach them everything they need to know - what to expect, what to say, what to ask, and what to prepare for to lessen their family’s fear of hospice and feel confident in their decision to get the hospice care and support.
Tell us about yourself
I’ve been a practicing Registered Nurse since 2011 and started my career in hospice in 2016. Throughout the years, I was told by many family members that they signed hospice consents in fear and anxiety because they just didn’t know what else to do for their loved one with chronic disease who needed a lot of support. I noticed that families who knew what to expect and had more clarity of what to prepare for felt the most supported because they came into hospice with confidence and understanding rather than anxiety, stress, and fear. Although there are many resources and fantastic hospice pioneers out there trying to lessen fear about hospice by normalizing conversations about death, I found that many families still resist hospice care and support. This is especially true in adult children taking care of immigrant parents who came from a country that does not practice hospice the same way. I even noticed this within my own family. I found that speaking about death added more anger and resistance to accepting the inevitable. But I also found that more education on the practicality of hospice, what to expect from the nurses and the hospice program itself, what to say and ask, and teaching what to expect in the last moments of life lessened the fear and resistance. And this brought families in alignment with hospice goals and an understanding of the tremendous support hospice can provide - not just for patients but for the families. By listening to my video lessons, I hope to ease some anxiety surrounding hospice and give more relief to families who are unsure or scared about hospice.
What's your biggest accomplishment as a business owner?
Just STARTING and getting over my own fears of starting a business.
What's one of the hardest things that comes with being a business owner?
Completely ignoring others’ opinions about your goals, dreams, and ideas.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Do not take others’ opinions as reality.
- Know your worth and focus on genuinely adding value to help people.
- If there is a hiccup or something doesn’t go as planned, DO NOT GIVE UP.
Where can people find you and your business?
Website: https://www.ishospiceforyou.com/
Instagram: https://www.instagram.com/Ishospiceforyou/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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