Recast Your Timeline - MONTA

Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Justin Kraudel, Partner of MONTA, located in Saint Louis, MO, USA.

What's your business, and who are your customers?

I'm a partner at MONTA. We are a Swiss-made watch brand based in the US. Since our founding in 2015, we have been redefining classical watch design with attention to every single detail. Our goal is to exceed any expectations of our customers, which are typically men between the ages of 25 and 60.

Tell us about yourself

I've been a "watch nerd" since I was a kid. My passion and collection grew dramatically along with my career in finance. In 2015 I met Michael DiMartini (my business partner), who convinced me to quit finance and come along on this journey with him. When you do what you love, it's not work, and I have "worked" a single day since January 2017. I love nothing more than engaging with our customers, listening to them, and making sure that every MONTA experience is memorable because that's what I would want as a watch enthusiast.

What's your biggest accomplishment as a business owner?

The biggest accomplishment for any small business owner is surviving the pandemic of 2020. The rules were constantly changing, whether marketing, sales, social media, supply chain, etc. I'm very proud that we kept making good decisions and improving our products in that challenging environment.

What's one of the hardest things that comes with being a business owner?

Definitely the balance of personal vs. professional. If you have a business, they become like a second wife/husband. Any successful business owner is always "on," and you have to prioritize everything. Sometimes great ideas come at the worst time...when you're spending precious time with family.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

1. Sales solves all your problems. Stay focused.
2. Be prepared to be very uncomfortable at times. You will become a different person. It's up to you to make sure that you are a better person.
3. Give back. Time, money, expertise, or referrals. What goes around, comes around.

Where can people find you and your business?

Website: https://montawatch.com/
Facebook: https://www.facebook.com/montawatch/
Instagram: https://www.instagram.com/montawatch/
LinkedIn: https://www.linkedin.com/in/justin-kraudel-1b5484132/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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