Discover Your True Potential

Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Matthew Caldaroni, co-founder, and CEO of Molliteum, located in Pickering, ON, Canada.

What's your business, and who are your customers?

We're fortunate to have some of the best customers in the world. We started out with professional athletes, then got into youth athletes, and are now in the corporate and educational space, working with some of the world's coolest organizations, athletes, and up-and-coming students.

Tell us about yourself

I first got started in this business in 2015 after playing professional soccer briefly. The world of sport and performance psychology didn't help me as best as I felt it could've, and that set me on a mission to make sure other athletes didn't have to go through the same. We closed the gap in practical performance psychology. What motivates me today is to make sure that no one falls the way that I did as an athlete. Now we've branched that same purpose of helping people to discover their true potential in the corporate and education systems market.

What's your biggest accomplishment as a business owner?

My biggest accomplishment has been taking this idea that my brother and I had and turning it into a global brand. The fact that we were able to build a company around what we're passionate about, started off as one on one coaching, brought it to a SAAS model, and work with some of the world's best athletes and companies as well, has been unlike any other experience I've had so far. I'm proud going into work each day and proud of what we stand by.

What's one of the hardest things that come with being a business owner?

Definitely taking on the responsibility for other people's lives, both as an employer and coach. Knowing that you're in charge of someone's business or career (coaching), as well as the financial well-being of others (employees), is tough. There are a lot of restless nights that happen when it comes to making the best decisions around these topics, but it's part of what the job entails.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Have a true purpose that you're fighting for and really try to make the world a better place - if you genuinely solve people's problems and leave the world better than you found it, then you can't go wrong. Intentions are everything. Align your decisions with bettering the world, and your business will always be needed.
Truly build a brand - a brand that people fall in love with, and makes people feel something, is one that sticks around forever. The brand is what allows you to take down the giants and then become one yourself. Learn about how to properly brand something versus just setting up a sales funnel.
Become marketing savvy - and if you're not, then find someone who is. Today, marketing is king, and today's buyers do their own research before buying your product. You can't rely just on sales anymore. Marketing is king, and you've got to make sure that your brand is weaponized with solid marketing material to answer your customer's questions, as well as to make them feel something.

Think big. If there's one thing I've learned with how much we've innovated, if you think big and stay focused on your vision, it'll come true. The biggest businesses in the world just had more resilience and patience to stay committed to their vision, no matter what. If you think you can change the world, you can. Focus on it

Where can people find you and your business?

Website: https://www.molliteum.com/
Facebook: https://www.facebook.com/molliteum
Instagram: https://www.instagram.com/molliteum/
Twitter: https://twitter.com/molliteum/
LinkedIn: https://www.linkedin.com/company/molliteum-inc/

If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email community@subkit.com; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out subkit.com and learn how you can turn "one day" into day one.