A Picture is Worth a Thousand Words-Millennial Matrix Media

Interested in starting your own entrepreneurial journey in digital marketing but unsure what to expect? Then read up on our interview with Amber Wyatt, Executive Producer of Millennial Matrix Media, located in Denver, CO, USA.

What's your business, and who are your customers?

Millennial Matrix Media is a Denver production company serving a variety of clients with video production and social media management needs. The video services we provide are event coverage, testimonials, research interviews, mini-docs, product demos, explainer videos, and music videos. My target market includes a variety of industries, and my abilities are endless. I have worked with a lot of artists and musicians, but I have also worked with psychologists, franchise owners, and real estate agents as well. I have produced videos for clients' websites, but I have also built those websites and designed the logos! While I focus on videos and specialize in interviews, I like to call this a one-stop shop for marketing.

Tell us about yourself

When I was a kid, I was always filming and taking photographs! As a child, I became obsessed with old family photos and videos of the times before me, and I would watch for composition and cinematography early on. While studying the photos and videos, I was stealing from my mom's closet; I began to see life cinematically. As a senior in high school, I was praised for my photographs in the yearbook, as I focused on portraits and group shots that really captured the goofy spirit of everyone. I was infatuated with CKY, and we were always pulling pranks or making fun of each other. Taking inspiration from CKY, I would use my camera to make others laugh. In undergrad, I won second runner-up in Nikon's Best of College and High School Photography Contest. It was the first contest I'd ever entered. My photograph 'Abandonment' was published in Nikon Magazine, and the subsequent publication of winners dropped in June 2012. After this happened, I started taking photography more seriously, using different friends and lovers as my muses in 35mm and homemade pinhole photography. Learning how to develop in the darkroom was critical for color correcting in future Adobe software edits. I took a World Cinema class with Matthew Marshall at Hollins University the following year and picked up my first video camera. I would hang out at the skate park back home and film there often because I was no good at skating. I would film house parties and road trips and raves. I filmed everything. As I started to interview people I met, I realized I'd found my true love in the industry. A passion for sharing other people's stories.

What's your biggest accomplishment as a business owner?

As a business owner, I have traveled far and wide, literally, and traveling is an excellent perk, but it honestly makes it tough to narrow down all my projects. While I loved traveling to Dublin, Ireland, to film art collective SUBSET, I have more consistent the ongoing clientele here in the states, such as Aqua Art Hotel and Denver Fashion Week. I'd have to say these are two of my biggest accomplishments thus far. These are my most fun events, and I wait eagerly each year for them.

What's one of the hardest things that comes with being a business owner?

One of the hardest things I've faced in business has been managing my energy. I oftentimes find myself trying to be everywhere at once. It can get frustrating to take on too much. I am built for this, though; I can confidently say I've reeled it big time.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Stay True to Yourself-- When you start a business, everybody and their mama will have input – listen, but don't act immediately. You need to think long and hard before taking the advice of others since such a huge part of entrepreneurial endeavors involves honoring yourself as the creative director of your company. At the end of the day, an entrepreneur, who is in the business of pleasing others, can easily lose themselves trying to please others and stay guarded.
Manage Your Time Well-- Time is money, baby. Don't let anybody waste your time. I am an avid believer in free consultations, but no longer than an hour and a half to discuss the vision, scope of the project, target audience, and budget. Many people will not value video work as a valid service, but time is priceless. No matter what you do, you set your rate, and you charge the client. This is the easiest way to weed out clients that are not a good fit for your company. You know your worth.
Commit Yourself-- Make the promise to yourself that your business will thrive. When the going gets tough, remember the promise you made to yourself. This keeps me from giving up MONTHLY. Owning business forces you to put yourself first, and this is truly one of the hidden gems of entrepreneurship.

Where can people find you and your business?

Website: https://millennialmatrixmedia.com/
Facebook: https://www.facebook.com/millennialmatrixmedia
Instagram: https://www.instagram.com/millennial_matrix_media/
Twitter: https://twitter.com/thatdenvergirl
LinkedIn: https://www.linkedin.com/company/millennial-matrix-media/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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